Number 5 - Exploring logic construction on MECs to enhance marketing strategy
| Year of publication: |
2001
|
|---|---|
| Authors: | Lin, Chin-Feng ; Fu, Hwai-Hui |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 19.2001, 5, p. 362-367
|