Number 5 - Implementing, monitoring and measuring a programme of relationship marketing
| Year of publication: |
1999
|
|---|---|
| Authors: | Lundgreen, Adam ; Crawford, Ian |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 17.1999, 4-5, p. 231-239
|