Number 4-5 - International services marketing - International services advertising: An examination of variation in appeal use for experiential and utilitarian services
Year of publication: |
1999
|
---|---|
Authors: | Albers-Miller, Nancy D. ; Stafford, Marla Royne |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 13.1999, 4-5, p. 390-406
|
Saved in:
Saved in favorites
Similar items by person
-
Applying television ratings to advertising : Are parents informed?
Miller, Caitlyn A., (2018)
-
Sharmaa, Dheeraj, (2006)
-
Albers-Miller, Nancy D., (2000)
- More ...