Numerical investigation on mixed bundling and pricing of information products
Minqiang Li; Haiyang Feng; Fuzan Chen; Jisong Kou
| Year of publication: |
2013
|
|---|---|
| Authors: | Li, Minqiang ; Feng, Haiyang ; Chen, Fuzan ; Kou, Jisong |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 144.2013, 2, p. 560-571
|
| Subject: | Information product | Bundling strategy | Mixed partial bundling | Marketing | Bilevel programming model | Numerical computation | Leistungsbündel | Theorie | Theory | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009772474