O PROCESSO DE TOMADA DE DECISÃO SOB O VIÉS DA ECOSSOCIOECONOMIA DAS ORGANIZAÇÕES: O CASO DE UMA COOPERATIVA CATARINENSE DE ARTESÃOS

The objective of this work is to analyze the Arte Rio Cooperative’s decision making process to assess how far it comprehends itsmembers’ cooperative production system, i.e. if there is a logic governing the process that is different from utilitarian economics. Itwas inferred that the logic involved in the decision making process is contrary to market economy rationality. The cooperative’sdecision making process has found mechanisms to adapt to the dictates of the market economy, mechanisms which modify popularculture and knowledge and the cooperative lifestyle of its members. This is a qualitative study supported by bibliographic anddocument analysis, descriptive exploratory research, participative observation and structured script interviews. In the decisionmaking process, aspects such as popular knowledge and cooperation where highlighted, under the multidisciplinary eco-socioeconomicviewpoint, contrasting it to market logic. It was concluded that the cooperative’s decision making process is fraught withconflicting viewpoints. This is especially relevant today when popular knowledge and social bonds tends to change in such a way thatwill make them unrecognizable due to the entrance in a market economy.