O2O dual-channel sales : Choices of pricing policy and delivery mode for a restaurant
Zhong Du, Zhi-Ping Fan, Fenghao Sun
| Year of publication: |
2023
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|---|---|
| Authors: | Du, Zhong ; Fan, Zhi-Ping ; Sun, Fenghao |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 257.2023, p. 1-15
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| Subject: | Delivery mode | Food sales | O2O dual-Channel | Optimal pricing | Pricing policy | Preismanagement | Pricing strategy | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2022.108766 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014249623