Object-oriented marketing theory
Paolo Franco, Robin Canniford and Marcus Phipps
| Year of publication: |
2022
|
|---|---|
| Authors: | Franco, Paolo ; Canniford, Robin ; Phipps, Marcus |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 22.2022, 3, p. 401-420
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| Subject: | actor-network theory | Assemblages | object oriented ontology | scale, speculation | unit of analysis | Ontologie | Ontology | Akteur-Netzwerk-Theorie | Actor-network theory | Marketingtheorie | Marketing theory | Spekulation | Speculation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931221079407 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013388909