Object valuation and non-ownership possession : how renting and borrowing impact willingness-to-pay
Year of publication: |
2019
|
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Authors: | Bagga, Charan K. ; Bendle, Neil T. ; Cotte, June |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 1, p. 97-117
|
Subject: | Object valuation | Renting | Borrowing | Psychological ownership | Endowment effect | Willingness-to-pay | Experiments | Zahlungsbereitschaftsanalyse | Willingness to pay | Ökonomische Rente | Economic rent | Theorie | Theory | Experiment | Konsumentenverhalten | Consumer behaviour | Miete | Rent | Unternehmensbewertung | Firm valuation | Verhaltensökonomik | Behavioral economics |
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