Observation of other's preferential treatment as a constructive catalyst for improved repatronize intentions
Woojung Chang, Ji Hee Song, Sungho Lee
| Year of publication: |
2020
|
|---|---|
| Authors: | Chang, Woojung ; Song, Ji Hee ; Lee, Sungho |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-12
|
| Subject: | Preferential treatment | Bystander's social comparison | Attainability | Similarity | Goal-setting motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102214 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305260