OBSERVATIONS: Understanding the World of International Luxury Brands: The "Dream Formula"
| Year of publication: |
1995
|
|---|---|
| Authors: | Dubois, Bernard ; Paternault, Claire |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 35.1995, 4, p. 69
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