Is obsession with data and analytics making future marketers analytical researchers? : a conceptual customer relationship marketing model for customized marketing education
Year of publication: |
2019
|
---|---|
Authors: | Kaur, Gunjeet |
Published in: |
Journal of education for business. - London : Routledge, ISSN 1940-3356, ZDB-ID 2068714-X. - Vol. 94.2019, 8, p. 569-575
|
Subject: | CRM | customization | higher education | marketing degree | services marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Marketing | Marketingtheorie | Marketing theory |
-
The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F., (2006)
-
Theoriebildung im Marketing : das Wiederkaufverhalten bei Dienstleistungen
Paul, Michael, (2008)
-
Bacile, Todd J., (2014)
- More ...
-
An empirical investigation of the inter-sectoral linkages in India
Kaur, Gunjeet, (2009)
-
Kaur, Gunjeet, (2016)
-
An empirical investigation of the inter-sectoral linkages in India
Kaur, Gunjeet, (2009)
- More ...