OCL : online customer loyalty in the service industries : scale development and validation
Elissar Toufaily, Jean-Mathieu Fallu, and Line Ricard
| Year of publication: |
October-December 2016
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| Authors: | Toufaily, Elissar ; Fallu, Jean-Mathieu ; Ricard, Line |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 15.2016, 4, p. 269-298
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| Subject: | cross-industry validation | cross-users validation | customer retention | online customer loyalty | online securities brokerage | scale development | service industries | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2016.1209067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011633641