Oekologische Marketingstrategien in der europäischen Automobilindustrie
von Michael Lederer
| Year of publication: |
1992
|
|---|---|
| Authors: | Lederer, Michael |
| Subject: | Marketingmanagement | Marketing management | Nachhaltige Mobilität | Sustainable mobility | Kfz-Industrie | Automotive industry | Umweltmanagement | Environmental management | EU-Staaten | EU countries |
| Extent: | XIII, 379 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | St. Gallen, Hochsch. für Wirtschafts-, Rechts- und Sozialwissenschaften, Diss., 1992 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000849226