Offerings as digitalized interactive platforms : a conceptual framework and implications
Venkat Ramaswamy & Kerimcan Ozcan
| Year of publication: |
July 2018
|
|---|---|
| Authors: | Ramaswamy, Venkatram ; Ozcan, Kerimcan |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 4, p. 19-31
|
| Subject: | creating value through interactions | digitalized interactive platforms | offerings | value co-creation | Digitale Plattform | Digital platform | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0365 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011880516