Offline assortment optimization in the presence of an online channel
Daria Dzyabura, Srikanth Jagabathula
| Year of publication: |
June 2018
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|---|---|
| Authors: | Dzyabura, Daria ; Jagabathula, Srikanth |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 6, p. 2767-2786
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| Subject: | assortment optimization | omnichannel | choice modeling | conjoint analysis | Conjoint-Analyse | Conjoint analysis | Vertriebsweg | Distribution channel | Theorie | Theory | Sortiment | Retail assortment | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Mathematische Optimierung | Mathematical programming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2016.2708 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011879024