Ohanian's celebrity endorsers' credibility scale : evaluation and validation in the context of an emerging economy
Sanjaya Singh Gaur; Shalini Pathak Tiwari; Hanoku Bathula
| Year of publication: |
2012
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|---|---|
| Authors: | Gaur, Sanjaya Singh ; Tiwari, Shalini Pathak ; Bathula, Hanoku |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 5.2012, 2, p. 152-161
|
| Subject: | Schwellenländer | Emerging economies | Celebrity-Werbung | Celebrity endorsement | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009549625