Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers
Year of publication: |
2017
|
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Authors: | Papadopoulos, Nicolas G. ; El Banna, Alia ; Murphy, Steven A. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 25.2017, 3, p. 61-82
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Subject: | country image | animosity | affinity | ethnic consumers | Herkunftsbezeichnung | Designation of origin | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Internationales Marketing | International marketing |
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