Old firms, new tricks and the quest for profits : Burberry's journey from success to failure and back to success again
Nebahat Tokatli
| Year of publication: |
2012
|
|---|---|
| Authors: | Tokatli, Nebahat |
| Published in: |
Journal of economic geography. - Oxford : Oxford University Press, ISSN 1468-2702, ZDB-ID 2028885-2. - Vol. 12.2012, 1, p. 55-77
|
| Subject: | Burberry Limited | Mode | Fashion | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Herkunftsbezeichnung | Designation of origin | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009509621