Old, new and third wine regions : a consumer perspective
Amedeo Maizza, Monica Fait and Paola Scorrano, Demetris Vrontis
| Year of publication: |
2017
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|---|---|
| Authors: | Maizza, Amedeo ; Fait, Monica ; Scorrano, Paola ; Vrontis, Demetris |
| Published in: |
World review of entrepreneurship, management and sustainable development. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0573, ZDB-ID 2193382-0. - Vol. 13.2017, 5/6, p. 521-541
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| Subject: | old-new-third region of wine | region/country-of-origin marketing | branding | wine | consumer behaviour | effect | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Weinbau | Wine industry | Markenführung | Brand management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Marketingmanagement | Marketing management | Markenartikel | Brand | Weinhandel | Wine trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011847141