Omni-channel promotions and their effect on consumer purchase decision
Yabesh Abraham Durairaj Isravel, B. Lakshmi, V. Mahalakshmi and D. Chitra
| Year of publication: |
2023
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|---|---|
| Authors: | Isravel, Yabesh Abraham Durairaj ; Lakshmi, B. ; Mahalakshmi, V. ; Chitra, D. |
| Published in: |
International journal of intellectual property management : IJIPM. - Olney, Bucks. : Inderscience Enterprises Limited, ISSN 1478-9655, ZDB-ID 2254112-3. - Vol. 13.2023, 3/4, p. 333-349
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| Subject: | omni-channel promotion | consumer purchase decision | FMCG products | shopping experience | collaborative marketing | omni-channel retailing | promotional strategy | sales promotion | Verkaufsförderung | Sales promotion | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIPM.2023.134056 [DOI] 10.1504/IJIPM.2022.10052711 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014442747