Omni-channel retailing : propositions, examples and solutions
Mika Yrjölä, Mark T. Spence and Hannu Saarijärvi
| Year of publication: |
July 2018
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|---|---|
| Authors: | Yrjölä, Mika ; Spence, Mark T. ; Saarijärvi, Hannu |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 28.2018, 3, p. 259-276
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| Subject: | Omni-channel retailing | decision-making | consumer decision journey | customer value | value co-creation | customer heterogeneity | Kundenwert | Customer value | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0953969.2018.1445657 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011885383