Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

by Rebecca Schmitt, Arnaud Rossi, Albert Bensoussan

1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal Now.

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Year of publication:	2022
Authors:	Schmitt, Rebecca ; Rossi, Arnaud ; Bensoussan, Albert
Publisher:	2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Palgrave Macmillan
Subject:	e-commerce \| data-driven \| digital \| engagement \| Marketing \| Digitalisierung \| Digitization \| Electronic Commerce \| E-commerce \| Luxusgüter \| Luxury goods \| Organisatorischer Wandel \| Organizational change \| Online-Handel \| Online retailing \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour \| Social Web \| Social web \| Markenführung \| Brand management \| Strategisches Management \| Strategic management

Extent:	1 Online-Ressource (XXII, 178 p. 34 illus., 28 illus. in color.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-85769-1 ; 978-3-030-85768-4 ; 978-3-030-85770-7 ; 978-3-030-85771-4
Other identifiers:	10.1007/978-3-030-85769-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012814657