Omnichannel management with consumer disappointment aversion
Shaofu Du, Li Wang, Li Hu
| Year of publication: |
2019
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|---|---|
| Authors: | Du, Shaofu ; Wang, Li ; Hu, Li |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 215.2019, p. 84-101
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| Subject: | Omnichannel management | Disappointment aversion | Consumer strategic option | Behavioral pricing | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Multikanalvertrieb | Multichannel strategy | Risikoaversion | Risk aversion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2018.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012036655