Omnichannel marketing : structured review, synthesis, and future directions
Year of publication: |
2022
|
---|---|
Authors: | Nguyen, Anh T. V. ; McClelland, Bob ; Nguyen Hoang Thuan ; Thinh Gia Hoang |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 32.2022, 3, p. 221-265
|
Subject: | omnichannel customer behaviour | omnichannel management | Omnichannel marketing | omnichannel retailing | structured literature review | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy |
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