Omnichannel marketing : structured review, synthesis, and future directions
Anh Nguyen, Robert McClelland, Nguyen Hoang Thuan and Thinh Gia Hoang
| Year of publication: |
2022
|
|---|---|
| Authors: | Nguyen, Anh T. V. ; McClelland, Bob ; Nguyen, Hoang Thuan ; Hoang Thinh Gia |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 32.2022, 3, p. 221-265
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| Subject: | omnichannel customer behaviour | omnichannel management | Omnichannel marketing | omnichannel retailing | structured literature review | Multikanalvertrieb | Multichannel strategy | Marktstruktur | Market structure | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2022.2034125 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274266