Omnichannel retailers' return policy strategies in the presence of competition
Year of publication: |
2020
|
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Authors: | Jin, Delong ; Demirag, Ozgun Caliskan ; Chen, Youhua ; Huang, Min |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 225.2020, p. 1-14
|
Subject: | Buy-online | Return-to-physical store | Competition | Cross-channel product returns | Omnichannel retailing | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Wettbewerb | Online-Handel | Online retailing | Kundenanalyse | Customer analysis | Vertriebsweg | Distribution channel |
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