Omnichannel retailing : a bibliometric and network visualization analysis
Kala Mahadevan and Sujata Joshi
| Year of publication: |
2022
|
|---|---|
| Authors: | Mahadevan, Kala ; Joshi, Sujata |
| Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 29.2022, 4, p. 1113-1136
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| Subject: | Bibliometric analysis | Bibliometrix | Biblioshiny | Citation analysis | Omnichannel | Omnichannel retailing | Retail channels | VOSviewer | Multikanalvertrieb | Multichannel strategy | Bibliometrie | Bibliometrics | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Kundenanalyse | Customer analysis | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BIJ-12-2020-0622 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013370768