Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Year of publication: |
2024
|
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Authors: | Taneja, Sanjay ; Shukla, Rishi Prakash |
Published in: |
Omnichannel approach to co-creating customer experiences through metaverse platforms. - Hershey PA, USA : IGI Global, ISBN 979-8-3693-1866-9. - 2024, p. 60-76
|
Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Marktanteil | Market share | Kundenintegration | Customer integration | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Marketing |
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