ON A MODEL REGARDING THE PRODUCT LIFE CYCLE

In this paper we analyze a modified model for the so-called PLC – Product Life Cycle, the original model being proposed by N. Al. Pop (2000). This PLC is considered here from a reliability theory viewpoint: our modification lies in the fact that the PLC - curve is transformed in a probability density function which allows the application of statistical inferential procedures.

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Year of publication:	2008
Authors:	ISAIC-MANIU, Alexandru ; VODĂ, Viorel Gh.
Published in:	Management & Marketing. - Economic Publishing House, ISSN 1842-0206. - Vol. 3.2008, 3, 5
Publisher:	Economic Publishing House
Subject:	average sales \| PLC – Product Life Cycle \| PLC – curve \| Pop’s model \| reparametrization \| pdf – probability density function

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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