On becoming a consumer : the development of consumer behavior patterns in childhood
James U. McNeal
| Year of publication: |
c 2007
|
|---|---|
| Authors: | MacNeal, James U. |
| Publisher: |
Amsterdam : Butterworth-Heinemann |
| Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Soziales Verhalten | Social behaviour | Zielgruppe | Target group | Kinder | Children | Eltern | Parents | USA | United States | Verbraucherverhalten | Kind |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XIX, 408 S. Ill. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7506-8335-X ; 978-0-7506-8335-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003398380