On breaking functional fixedness : how the aha! moment enhances perceived product creativity and product appeal
Sara Caprioli, Christoph Fuchs, Bram Van den Bergh
| Year of publication: |
2023
|
|---|---|
| Authors: | Caprioli, Sara ; Fuchs, Christoph ; Van den Bergh, Bram |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 1, p. 48-69
|
| Subject: | product domain distance | functional fixedness | creativity | aha moment | product design | upcycling | sustainability | Kreativität | Creativity | Produktgestaltung | Product design | Produktivität | Productivity | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucad010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314342