On conceptualizing, measuring, and managing augmented technology use in business-to-business sales contexts
Gary K. Hunter
| Year of publication: |
2019
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|---|---|
| Authors: | Hunter, Gary K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 105.2019, p. 201-213
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| Subject: | Sales technology | Salesforce automation | Technology augmentation | Technology use | Technologie | Technology | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing | Technischer Fortschritt | Technological change | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Automatisierung | Automation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.08.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012128500