On explaining performance differentials: Marketing and the managerial theory of the firm
| Year of publication: |
2004
|
|---|---|
| Authors: | Stoelhorst, J. W. ; Raaij, Erik M. van |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 5, p. 462-477
|
| Publisher: |
Elsevier |