On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Jens Blumrodt; Adrian Palmer
| Year of publication: |
2014
|
|---|---|
| Authors: | Blumrodt, Jens ; Palmer, Adrian |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 30.2014, 6, p. 1597-1604
|
| Subject: | Destination Branding | E-Marketing | Brand Image | Tourism Marketing | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010470486