On sales effort and pricing decisions under alternative risk criteria
Xiang Li, Xiangtong Qi, Yongjian Li
| Year of publication: |
2021
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|---|---|
| Authors: | Li, Xiang ; Qi, Xiangtong ; Li, Yongjian |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 293.2021, 2 (1.9.), p. 603-614
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| Subject: | (D)OR in marketing | Loss aversion | Pricing | Risk analysis | Sales effort | Risiko | Risk | Theorie | Theory | Preismanagement | Pricing strategy | Risikoaversion | Risk aversion | Konsumentenverhalten | Consumer behaviour | Risikomanagement | Risk management | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2020.12.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012513227