On the diffusion of subscription-based services : the roles of price, advertising, and customers' defection
Hani I. Mesak, C. Patrick Scott, and Abdullahel Bari
| Year of publication: |
2024
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| Authors: | Mesak, Hani I. ; Scott, C. Patrick ; Bari, Abdullahel |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 2212-2225
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| Subject: | Customers' defection | diffusion of subscription- based services | endogeneity | marketing-mix variables | state-space econometrics | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Kundenzufriedenheit | Customer satisfaction | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Werbung | Advertising |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2022.3159251 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015405789