On the estimation of discrete choice models to capture irrational customer behaviors
Year of publication: |
2022
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Authors: | Jena, Sanjay Dominik ; Lodi, Andrea ; Sole, Claudio |
Published in: |
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences. - Linthicum, Md. : INFORMS, ISSN 1526-5528, ZDB-ID 2004082-9. - Vol. 34.2022, 3, p. 1606-1625
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Subject: | choice modeling | column generation | halo effects | rank-based model | substitution effects | Diskrete Entscheidung | Discrete choice | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Substitutionseffekt | Substitution effect | Marktforschung | Market research |
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