On the evaluation of commonality strategy in product line design : the effect of valuation change and distribution channel structure
Hartanto Wong, Dharma Lesmono, Dilip Chhajed, Kilsun Kim
| Year of publication: |
2019
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|---|---|
| Authors: | Wong, Hartanto ; Lesmono, Dharma ; Chhajed, Dilip ; Kim, Kilsun |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 83.2018, p. 14-25
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| Subject: | Component commonality | Product line | Marketing-manufacturing interface | Channel coordination | Vertriebsweg | Distribution channel | Fertigungsprogramm | Master production schedule | Produktgestaltung | Product design | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2018.01.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011989102