On the Influence of Web Users' Opinions: the Role of Social Presence and Expertise
| Year of publication: |
2012-05
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| Authors: | Ardelet-Massieu, Caroline ; Brial, Bérangère |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | websites | social presence |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Classification: | M39 - Marketing and Advertising. Other ; M31 - Marketing ; O32 - Management of Technological Innovation and R&D |
| Source: |
Persistent link: https://www.econbiz.de/10010861587