On the marketing implications of place narratives
Year of publication: |
2014
|
---|---|
Authors: | Lichrou, Maria ; O'Malley, Lisa ; Patterson, Maurice |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 9/10, p. 832-856
|
Subject: | critical marketing | local people | place | narrative |
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