On the optimal number of advertising slots in a generalized second-price auction
Year of publication: |
2012
|
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Authors: | Kim, Alex ; Balachander, Subramanian ; Kannan, Karthik |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 851-868
|
Subject: | Online-Marketing | Internet marketing | Auktion | Auction | Suchmaschine | Search engine | Gleichgewichtstheorie | Equilibrium theory |
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