On the practical relevance of the attraction effect : a cautionary note and guidelines for context effect experiments
Marcel Lichters; Marko Sarstedt; Bodo Vogt
| Year of publication: |
2015
|
|---|---|
| Authors: | Lichters, Marcel ; Sarstedt, Marko ; Vogt, Bodo |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 5.2015, 1/2, p. 1-19
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| Subject: | Asymmetric dominance | Attraction effect | Compromise effect | Phantom decoy effect | Context effects | External validity | Konsumentenverhalten | Consumer behaviour | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011294206