On the profitability of media mergers
Year of publication: |
Apr. 2003 ; [Elektronische Ressource]
|
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Other Persons: | Gal-Or, Esther (contributor) ; Dukes, Anthony (contributor) |
Published in: |
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics. - Kiel: Inst. für Weltwirtschaft. - 2003, p. 1-42
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Subject: | Mediensektor | Media industries | Fusion | Merger | Oligopol | Oligopoly | Hörfunkwerbung | Radio advertising | Lieferantenmanagement | Supplier relationship management | Werbewirtschaft | Advertising industry | Nachfragemacht | Buyer power | Rentabilität | Profitability | Theorie | Theory |
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