On the relationship between print and mobile channels for newspapers
Patrick Winter, Paul Alpar
| Year of publication: |
February 2018
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|---|---|
| Authors: | Winter, Patrick ; Alpar, Paul |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 28.2018, 1, p. 79-92
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| Subject: | Mobile apps | Print media | News | Substitution | Complementarity | Customer lifetime value | Survival analysis | Kundenwert | Customer value | Zeitung | Newspaper | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Presseverlag | Press publisher | Beziehungsmarketing | Relationship marketing | Printwerbung | Print advertising | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-017-0263-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011874089