On the road to addiction : the facilitative and preventive roles of marketing cues
Ingrid M. Martin; Michael A. Kamins; Dante M. Pirouz; Scott W. Davis; Kelly L. Haws ...
| Year of publication: |
2013
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|---|---|
| Authors: | Martin, Ingrid M. ; Kamins, Michael A. ; Pirouz, Dante M. ; Davis, Scott W. ; Haws, Kelly L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 8, p. 1219-1226
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| Subject: | Suchtprävention | Addiction prevention | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756079