On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Steven S. Posavac, Donald R. Gaffney, Frank R. Kardes
| Year of publication: |
2024
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| Authors: | Posavac, Steven S. ; Gaffney, Donald R. ; Kardes, Frank R. |
| Published in: |
Journal of behavioral decision making. - New York, NY [u.a.] : Wiley, ISSN 1099-0771, ZDB-ID 1477211-5. - Vol. 37.2024, 2, Art.-No. e2371, p. 1-15
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| Subject: | focalism | impulsivity | preference | probability judgment | processing | selective | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Experiment | Markenimage | Brand image | Präferenztheorie | Theory of preferences | Markenführung | Brand management | Entscheidung unter Unsicherheit | Decision under uncertainty |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bdm.2371 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014473658