On the stability of buyer groups under key account management
Year of publication: |
June 2018
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Authors: | Antelo Suárez, Manuel ; Bru Martínez, Lluís |
Published in: |
SERIEs : Journal of the Spanish Economic Association. - Berlin : Springer, ISSN 1869-4195, ZDB-ID 2536381-5. - Vol. 9.2018, 2, p. 189-214
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Subject: | Buyer group | Key account management | Market segmentation | Key-Account-Management | Marktsegmentierung | Lieferantenmanagement | Supplier relationship management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1007/s13209-018-0175-3 [DOI] hdl:10419/195273 [Handle] |
Classification: | L20 - Firm Objectives, Organization, and Behavior. General ; L21 - Business Objectives of the Firm |
Source: | ECONIS - Online Catalogue of the ZBW |
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