On the use of alternative-specific designs in choice-based conjoint analysis
By Anastasia Mirow, Peter Kurz, and Winfried J. Steiner
| Year of publication: |
2025
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|---|---|
| Authors: | Mirow, Anastasia ; Kurz, Peter ; Steiner, Winfried J. |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 47.2025, 2, p. 30-45
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| Subject: | Choice-based | Conjoint | Alternative-specific Designs | Willingness-to-pay | Multinominal Logit Model | Electric Vehicles | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Elektrofahrzeug | Electric vehicle | Logit-Modell | Logit model | Zahlungsbereitschaftsanalyse | Willingness to pay | Diskrete Entscheidung | Discrete choice | Theorie | Theory | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15358/0344-1369-2025-2-30 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015447572