On the use of “borrowed” scales in cross‐national research : A cautionary note
Year of publication: |
2003
|
---|---|
Authors: | Douglas, Susan P. ; Nijssen, Edwin J. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 20.2003, 6, p. 621-642
|
Publisher: |
MCB UP Ltd |
Subject: | Research | Globalization |
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