On the use of overt anti-counterfeiting technologies
Yuetao Gao
| Year of publication: |
May-June 2018
|
|---|---|
| Authors: | Gao, Yuetao |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 3, p. 403-424
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| Subject: | anti-counterfeiting | overt technologies | entry | pricing | pharmaceutical industry | Pharmaindustrie | Pharmaceutical industry | Markteintritt | Market entry | Theorie | Theory | Technischer Fortschritt | Technological change | Patent | Arzneimittel | Pharmaceuticals |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011884354