On the validity of measuring brand images by rating concepts and free associations
Jeffrey E. Danes; Jeffrey S. Hess; John W. Story; Keith Vorst
| Year of publication: |
2012
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|---|---|
| Authors: | Danes, Jeffrey E. ; Hess, Jeffrey S. ; Story, John W. ; Vorst, Keith |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 4, p. 289-303
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| Subject: | Markenimage | Brand image | Messung | Measurement | Brainstorming |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009428110